Real Estate TikTok Gurus: Which Advice to Trust (and Ignore)
If you’ve been in the real estate world for any amount of time, you’ve probably heard of the latest trend: TikTok. The popular social media platform has taken the real estate industry by storm, with many agents and gurus using it as a way to share advice, tips, and tricks with their followers. While some of these TikTok gurus may have real expertise and valuable insights, others may simply be jumping on the bandwagon without having the necessary knowledge or experience. This begs the question: which real estate TikTok advice should you actually trust, and which should you ignore? In this article, we’ll break down the ins and outs of finding reliable real estate advice on TikTok to help you sift through the noise and make informed decisions.
Understanding the TikTok Guru Phenomenon
Before we dive into the details, it’s important to have a general understanding of what exactly a TikTok guru is. These individuals are essentially real estate agents or investors who have garnered a substantial following on TikTok by sharing their knowledge and expertise in the industry. They often use catchy phrases, trendy music, and visually appealing content to attract and engage viewers.
While TikTok gurus can be a great source of inspiration and motivation, it’s important to remember that not all of them are created equal. Some may have years of experience and a proven track record of success, while others may simply be new to the industry and trying to gain a following. This doesn’t necessarily mean that their advice is wrong or should be ignored, but it’s always important to do your own research and fact-check before blindly following any TikTok trend.
How to Identify Trustworthy Advice on TikTok
Consider the Source
The first step in determining whether a TikTok guru’s advice is trustworthy is to consider the source. Check out the profile of the guru and see if they have any relevant qualifications, certifications, or experience in the real estate industry. Do they have a website or social media accounts where they showcase their work and interact with clients? Are they affiliated with any reputable real estate organizations or associations?
It’s also a good idea to read through the comments on their TikTok videos. Are other real estate professionals or industry experts engaging with their content and commenting positively? This can be a good indication of the guru’s credibility and the quality of their advice.
Evaluate the Content
Once you’ve determined the source, it’s time to evaluate the actual content of the TikTok guru’s advice. It’s important to remember that TikTok videos are often short and concise, which can make it challenging for gurus to explain complex real estate topics in-depth. This is why it’s essential to do your own research and fact-checking to ensure that their advice is accurate.
Additionally, pay attention to whether the guru is providing general information or specific recommendations. General advice can be helpful and informative, but it may not necessarily apply to your unique situation. On the other hand, specific recommendations may be more tailored to your needs, but they should be taken with a grain of salt since every real estate transaction is different and what works for one person may not work for another.
Do Your Own Research
Lastly, it’s crucial to never blindly follow any advice, whether it’s from a TikTok guru or anyone else. Always take the time to do your own research and fact-check the information being presented. This will not only help you determine the credibility of the guru’s advice, but it will also give you a better understanding of the topic at hand and how it applies to your specific situation. Remember, knowledge is power!
Advice to Watch Out For
Now that we’ve covered how to identify trustworthy advice on TikTok, it’s important to also mention some red flags to watch out for. These are not hard and fast rules, but rather warning signs that can help you distinguish between reliable and potentially misleading content.
Get Rich Quick Schemes
If a TikTok guru promises to make you a millionaire in a short amount of time with their advice, it’s probably too good to be true. As with any investment or business venture, success takes time, hard work, and dedication. Stay away from gurus who make outrageous claims and instead focus on those who provide realistic and practical advice.
One-Size-Fits-All Recommendations
Real estate is a highly individualized business, and what works for one agent or investor may not work for another. Be wary of gurus who claim that their advice is a guaranteed solution for everyone in the industry. Always consider your own unique situation and consult with your team or mentor before implementing any recommendations.
Pushing Sales or Referrals
Some TikTok gurus may use their platform to push sales and referrals rather than providing genuine advice. While it is understandable that they want to promote their services, be cautious of gurus who constantly push their own products or try to get you to pay for their services. They may not have your best interests in mind.
At the end of the day, real estate TikTok gurus can be a source of valuable information and inspiration. However, it’s important to approach their advice with caution and always do your own research. By considering the source, evaluating the content, and doing your own research, you can make informed decisions and find trustworthy advice on TikTok. So, next time you’re scrolling through your TikTok feed and come across a real estate guru, remember to do your due diligence and trust your own judgement. Happy learning!
