Culinary Crossovers: Why Delta’s Serving Shake Shack at 30,000 Feet
Culinary crossovers have become increasingly popular in recent years, as travelers seek new and exciting dining options in the sky. Delta Airlines is no stranger to this trend, having partnered with famous chefs and restaurants like Linton Hopkins and Wolfgang Puck for their in-flight dining experiences. But their latest collaboration has taken the culinary crossover concept to new heights – literally. Delta is now serving up Shake Shack’s signature burgers and shakes at 30,000 feet, much to the delight of hungry travelers.
The Collaboration
The unlikely partnership between Delta and Shake Shack was first announced in 2017, and has been making waves ever since. The popular burger joint, known for its fresh and flavorful menu options, has become a staple in airports and cities around the world. But the decision to bring Shake Shack on board as an in-flight dining option was met with both excitement and skepticism.
The Challenges
One of the biggest challenges when it comes to in-flight dining is maintaining the quality and taste of the food at high altitudes. The change in air pressure and humidity can drastically affect the taste and texture of meals, making it a difficult task for restaurants to meet the expectations of their customers. However, Shake Shack has risen to the challenge, adapting their famous burgers and fries to ensure they taste just as delicious in the air as they do on the ground.
The Menu
Delta and Shake Shack have designed a special menu for their in-flight collaboration, featuring some of the restaurant’s most popular items. Passengers can choose from a selection of burgers, including the classic ShackBurger and the vegetarian ‘Shroom Burger. And for those craving a sweet treat, their famous hand-spun shakes are also available on board.
The Experience
In-flight dining has always been an important aspect of the overall travel experience, and Delta has gone the extra mile to ensure their passengers have a memorable meal on board. The airline has created a special packaging for the Shake Shack meals, which helps to keep the food fresh and warm during the flight. They have also made sure that the service time for these meals is similar to the rest of their in-flight options, so passengers don’t have to wait longer for their Shake Shack fix.
The Impact
The Delta-Shake Shack partnership has not only created a buzz among travelers, but it has also had a positive impact on both companies. The airline has seen an increase in customer satisfaction and loyalty, thanks to the addition of Shake Shack’s menu. On the other hand, the exposure to a wider audience has also been beneficial for Shake Shack, helping them to grow their brand and reach new customers.
The Future
The success of the Delta-Shake Shack collaboration has opened doors for more culinary crossovers in the future. Airlines are now looking at ways to partner with popular restaurants and chefs, in an effort to enhance the in-flight dining experience for their passengers. So next time you fly with Delta, you may just find yourself indulging in a burger and shake from one of your favorite restaurants.
As the popularity of culinary crossovers continues to rise, we can expect more unique and unexpected collaborations in the world of in-flight dining. Delta’s decision to serve Shake Shack at 30,000 feet may have seemed like a bold move at first, but it has undoubtedly paid off, proving that great food knows no boundaries – even at 30,000 feet.
